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July 5, 2013

Vet Visuals International’s Innovative Content and Unusual Marketing Tactics Garner 7-Figure Revenues

Business Media and Publishing, Case Studies, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

Streaming video professional development is all the rage, and Vet Visuals International has been able to capitalize on it on a global level, earning million-dollar revenues. Publisher Andre Romijn spoke to Insider about the site’s complex post-production, why he’s foregone large events for small ones, and how the site is able to retain more than 90% of subscribers. Plus, discover email marketing tactics to grow your list and a few design elements to avoid.

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Case Study Lessons: When Open-Access is a Great Marketing and Retention Tactic

Business Services, News, Subscriber Acquisition, Subscriber Retention /

I’ve previously written about how open-access laws in the UK and US are threatening some subscription site businesses, while other uses of open-access (such as after a natural disaster) can create great PR opportunities. But Vet Visuals International, a streaming video and e-learning site for veterinarians, is using open-access to build customer loyalty among students. Specifically, the site gives free access to any veterinarian student in their last two years of vet school. Publisher Andre Romjin said…

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