July 5, 2013

Case Study Lessons: When Open-Access is a Great Marketing and Retention Tactic

I’ve previously written about how open-access laws in the UK and US are threatening some subscription site businesses, while other uses of open-access (such as after a natural disaster) can create great PR opportunities. But Vet Visuals International, a streaming video and e-learning site for veterinarians, is using open-access to build customer loyalty among students. Specifically, the site gives free access to any veterinarian student in their last two years of vet school. Publisher Andre Romjin said…

Case Study Lessons: When Open-Access is a Great Marketing and Retention Tactic Read More »

Vet Visuals International’s Innovative Content and Unusual Marketing Tactics Garner 7-Figure Revenues

Streaming video professional development is all the rage, and Vet Visuals International has been able to capitalize on it on a global level, earning million-dollar revenues. Publisher Andre Romijn spoke to Insider about the site’s complex post-production, why he’s foregone large events for small ones, and how the site is able to retain more than 90% of subscribers. Plus, discover email marketing tactics to grow your list and a few design elements to avoid.

Vet Visuals International’s Innovative Content and Unusual Marketing Tactics Garner 7-Figure Revenues Read More »