Most subscription sites know that diversifying revenue streams with events is a smart move. But how do you promote events to your subscribers effectively? Steal some ideas for a numbered list and a great subject line with this email marketing sample.
Promote Events With Numbered Lists and Highlight Best Numbers in the Subject Line Read More »
When sending an email blast on behalf of advertisers who want to offer a download, collecting many in one email can make it seem like you’re offering your email list a content library — and likely decrease unsubscribes.
Marketing Profs Makes Lead Generation Look Like a Content Library Read More »
If you’re worried that an email blast to your list on behalf of a third party will increase unsubscribes, then here’s an original solution.
Third-Party Gets Tweetable Copy in B2C Newsletter Read More »
Hulu’s save attempt uses graphics instead of text to convey the depth of their content and get users to complete the registration form. A clean and concise design!
Hulu’s Save Attempt Combines Wit and Graphics Read More »
Are you launching a sister-site or complimentary subscription to your main brand? Copy ideas from this ConsumerReports.org launch campaign for their ShopSmart magazine.
ConsumerReports.org Cross-Sells Shop Smart with Pre-Filled Landing Page Read More »
Now here’s a great example of how a legacy publication should announce and sell a digital edition. Writer’s Digest didn’t offer it for free, but did create a great email campaign.
Writer’s Digest Upsells PDF Editions for iPad and Tablets Read More »
We like this announcement from the New Yorker about its new digital edition because not only does it have great benefit copy, but also a link to clear instructions on how to download the digital edition from multiple devices. A must-have for older audiences!
New Yorker Announces Digital Edition, Makes Downloading Easy for Subscribers Read More »
If you’re worried about unsubscribes after sending an email blast on behalf of a third party, then take a look at the copy at the bottom of this marketing blast from (former sister site) WhichTestWon.
WhichTestWon Email Guards Against Unsubscribes with P.S. Read More »
Paying subscribers aren’t the only ones who need onboarding — so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
Welcome Message for Newsletter Sign-Up Gets Subscribers Engaged Right Away Read More »
As opposed to strictly commercial or marketing emails, newsletters can pack more than one punch. Find out how SiteTuners was able to deliver free content, on-board new members and increase engagement in just one email!
