There’s a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!
July 11, 2013
Paying subscribers aren’t the only ones who need onboarding — so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
If you’re worried about unsubscribes after sending an email blast on behalf of a third party, then take a look at the copy at the bottom of this marketing blast from (former sister site) WhichTestWon.
We like this announcement from the New Yorker about its new digital edition because not only does it have great benefit copy, but also a link to clear instructions on how to download the digital edition from multiple devices. A must-have for older audiences!
Now here’s a great example of how a legacy publication should announce and sell a digital edition. Writer’s Digest didn’t offer it for free, but did create a great email campaign.
Are you launching a sister-site or complimentary subscription to your main brand? Copy ideas from this ConsumerReports.org launch campaign for their ShopSmart magazine.
Hulu’s save attempt uses graphics instead of text to convey the depth of their content and get users to complete the registration form. A clean and concise design!
If you’re worried that an email blast to your list on behalf of a third party will increase unsubscribes, then here’s an original solution.
When sending an email blast on behalf of advertisers who want to offer a download, collecting many in one email can make it seem like you’re offering your email list a content library — and likely decrease unsubscribes.
Most subscription sites know that diversifying revenue streams with events is a smart move. But how do you promote events to your subscribers effectively? Steal some ideas for a numbered list and a great subject line with this email marketing sample.