July 11, 2013

There’s a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!

Are you launching a sister-site or complimentary subscription to your main brand? Copy ideas from this ConsumerReports.org launch campaign for their ShopSmart magazine.

Hulu’s save attempt uses graphics instead of text to convey the depth of their content and get users to complete the registration form. A clean and concise design!

Most subscription sites know that diversifying revenue streams with events is a smart move. But how do you promote events to your subscribers effectively? Steal some ideas for a numbered list and a great subject line with this email marketing sample.