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April 11, 2013

Profit-Savvy Digital Rights Management Best Practices

Best Practice and How To, Business Strategy, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Technology /

Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we explain the two competing consumer behaviors that threaten any DRM strategy and help you craft a DRM policy that’s customer-friendly and profit-savvy. Discover the five best practices for DRM and how it applies to three major niches — news, entertainment and business information.

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Don’t Lock Out Dual Logins — Upsell Group Subscriptions Instead

Business Services, News, Subscriber Acquisition, Technology /

Most publishers underestimate the importance of digital rights management (DRM), choosing to either protect too little (and lose money) or protect too much (and lose valuable marketing opportunities). In this week’s Members-Only How-To on Subscription Site Insider, we explain why DRM should be considered a strategy that helps you maximize revenues — not a necessary and burdensome technology. For example, many subscription websites automatically lock-out subscribers after a dual login. The assumption is that dual logins occur…

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