The Week Avoids Paywall, Transitions to Digital with App Subscriptions Instead

Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off.
Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off. The Week has been able to transition a substantial portion of its print subscribers to digital subscriptions through tablet and mobile apps -- without making any of its premium content free on its website or putting up a meter or paywall of any kind. Head of Direct Marketing Abi Spooner spoke to us about how The Week is acquiring digital subscribers through email marketing, converting them through free trials, and retaining them through multi-device access....

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