Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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Content ROI can mean many things for different types of organizations. For media companies and content marketers, they couldn’t be more different. Each have very
Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory,
Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality
Over the past few years there has been an explosion in not only the number of analytical tools, but the power of each of them.
What’s the most important rule of innovation? Fail fast. Innovation Excellence Research (IXR) – a website dedicated to innovation for business professionals – takes that
Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don’t have a plan for managing
In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch’s Disrupt NY. By winning that contest (and $50,000 in
Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing
Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell
Any smart subscription site owner knows the need to diversify revenues — and live events can perform double duty by providing strong branding and marketing
