Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don’t have a plan for managing consumer backlash.
In this 20-minute Webinar, PR professional Zachary Hooper will discuss PR best practices when rolling out a paywall or digital subscriptions. Discover how to:
- Clarify your offering
- Understand your competition
- Identify your audience
- Create benefit-oriented messaging
- Communicate your strategy internally and externally