5 PR Tips When Launching a Paywall

Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don’t have a plan for
Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don't have a plan for managing consumer backlash. In this 20-minute Webinar, PR expert Zachary Hooper discusses five critical factors when launching a paywall, from website and paywall messaging to what to tell the press. Plus, discover five key value propositions and examples from real-life subscription sites. Includes PDF of slides to download....

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