March 16, 2015

LinkedIn Streamlines Premium Subscription Plans & Raises Prices

LinkedIn has recently made changes to its premium subscription plan, including a price increase, to convert some its 332 million registered users into premium subscribers. In the third quarter of 2014, LinkedIn reported that only 20% of the company’s revenue comes from premium subscriptions, for a total of $114 million. It looks like LinkedIn wants a bigger piece of the pie, so it has streamlined its premium subscription plans, reducing more than a dozen options into…

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Latterly Magazine Finds Success with Subscription Hybrid Model

Starting with just the spark of an idea, founder Ben Wolford put his journalism education and instincts to work, creating Latterly magazine last fall. This digital-only magazine features the type of narrative journalism Wolford admires yet seldom finds. Within a matter of months and some crowdfunding, Wolford took this idea and turned it into a subscription hybrid business model, combining revenue streams to fund and develop a publication he expects to break even in less than a year.

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