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March 20, 2014

5 PR Tips When Launching a Paywall

On-Demand Webinars, Product Development, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don’t have a plan for managing consumer backlash. In this 20-minute Webinar, PR expert Zachary Hooper discusses five critical factors when launching a paywall, from website and paywall messaging to what to tell the press. Plus, discover five key value propositions and examples from real-life subscription sites. Includes PDF of slides to download.

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Marketing Automation for Subscription Sites

On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Technology /

Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to bend to their marketing needs? In this 20-minute Webinar, marketing automation expert Brad Mehl discusses what exactly marketing automation is, how you’re already probably using, and 5 rules for optimizing your marketing automation. Plus, Mehl will discuss a real-life Case Study on how Jane’s is using marketing automation to improve its member engagement and revenues!

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Facebook Targeting for Subscription Sites

On-Demand Webinars, Subscriber Acquisition, Subscriber Only /

Are you looking to optimize your marketing through Facebook? In this 2 part on-demand video tutorial, Facebook experts Stuart Jordan and Michael McCurdy will discuss:* How to structure the optimal Facebook marketing funnel* The power of Facebook targeting options* The new Facebook marketing options and tools, including conversion tracking, retargeting, custom audiences, look-a-like audiences, partner profiles, power editor and channel placement options* A deep dive Case Study from TestingMom.com on targeting through Facebook

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5 Ways to Create Value for Digital Subscriptions

News, Subscriber Acquisition /

By Minal Bopaiah While paywalls and digital subscriptions are becoming a business reality for many publications, your business needs are never a selling point for consumers, advised PR expert Zachary Hooper in this week’s Members-Only Webinar for Subscription Site Insider members. Instead, you need to craft a message that conveys the value of subscribing to the consumer (and the value for consumers is *never* your need for revenue). Hooper gave five ways to create values, along with…

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