March 24, 2015

We need a new website! Our sales aren’t meeting target, so the website must be the cause. We need a new app! We want to increase engagement, and that’s how everyone else doing it. You’ve probably heard one or more of those storylines…probably in the last week or two. The antidote to endless hype is the specific, targeted data that tell you how to apply wider trends to your audience and product. Until you understand the unique problems facing your organization, the Hype Trap leaves you shoveling more dirt into the bottomless hole.