OVERVIEW: Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription products. ENHANCED PLAYBACK CLICK HERE to view enhanced playback (New window will open). VIDEO:
Transcript: (Time markers are annotated.) Kathy Greenler Sexton: Welcome, everybo...
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