A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and digital subscriptions are up 6 percent, while print subscriptions and newsstand sales dropped slightly. Though the data varies across titles, most of the magazines saw year-over-year gains in their website traffic as well, reports Pew Research Center.
Developing strategies is one of the most highly involved processes in marketing - at least it should be. To execute great campaigns, you must work through several phases of preparation before a single landing page goes live. You start with your customers goals and objectives, undertake a thorough research period, and brainstorm a wealth of diverse ideas. Once youve exhausted all of those steps, its time to plan. Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 key steps when planning a customer acquisition program.
How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through what subscription businesses need to do to properly leverage the data from customer acquisition research to really make a customer acquisition program work for your business.
What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 Customer Acquisition Research Strategies You Should Be Using Now
Does your subscription management or billing platform connect you to Account Updater - a service offered by Visa, MasterCard, Discover and more recently, American Express - that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
Just in time for the Fourth of July, a high school band in Tennessee is selling U.S. flag subscriptions to local residents to raise money for new band uniforms, a creative way to raise money. Residents can buy one or two-year subscriptions to have band students raise a U.S. flag at their home four holidays a year.
In the technology age, there is far more clarity around the evolution of old business models. This is a theme you'll see in almost every industry. These OLD models don't fade off into the distance, they go through a revolution and adapt with the world around them.
Earlier this month, the Tampa Bay Times acquired long-time competitor, The Tampa Tribune, and immediately shut it down. Effective May 4, the Times will honor all Tribune subscriptions and advertising agreements, according to a press release issued by the Times, terminating a 29-year rivalry between the two newspapers. The sale terminated a 29-year rivalry between the two daily newspapers, leaving Tampa with one major metro paper...
You'll want to put some serious focus into these two areas of your business if you want to thrive in the SaaS market.
Even in the fast-paced, disruptive world of the SaaS company, performance metrics are an essential part of measuring progress and success - and these four are at your fingertips.