Red, White, and Blue: How Wine Subscription Businesses Are Striving to Meet New Demand While Fighting Archaic State Laws and Regulations
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely to want experiment with new tastes, making them ideal potential customers for subscription wine clubs. But outdated blue laws make it hard for retailers to ship wine across state lines. Heres how online wine merchants are satisfying the demand while working through (and around) the regulatory bottlenecks.

