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October 27, 2017

Five on Friday: Retention Tools, Ad Blocking and Top Subscription Jobs

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A fall chill is in the air, but well warm you up with great insights, tips and tools to help you grow your subscription business. In this weeks edition, Forbes shares tools to help reduce customer churn, MediaPost and PageFair give us the scoop on the loss of revenue from ad blocking, Politico reports that millennials will, indeed, pay for news, Marketing Profs offers great holiday email marketing tips, and LinkedIn posts top subscription jobs from LoveToKnow, Netflix and Dropbox.

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Digital Subscription: Life Preserver or False Hope for the Newspaper Industry?

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While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions — and digital revenue — are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.

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Hearst to Buy Rodale’s Magazine and Book Publishing Businesses

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Another big acquisition is in the works in the publishing industry. Last Hearst announced that it would add Rodale Inc.’s magazine and book publishing businesses to its expansive portfolio of 360 companies. Rodale, who owns well-known health and wellness publications including Men’s Health, Women’s, Runner’s World and Prevention, publishes 93 editions of its magazines in 64 countries. Neither company disclosed terms of the sale. The deal is expected to close in the first quarter of 2018, assuming regulatory approval.

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