Digital Subscription: Life Preserver or False Hope for the Newspaper Industry?

A number of pundits and media commenters say that recent signs of subscription success point the way forward for the daily newspaper business. However, data trends show a more complex situation.

While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.
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