Digital Subscription: Life Preserver or False Hope for the Newspaper Industry?

A number of pundits and media commenters say that recent signs of subscription success point the way forward for the daily newspaper business. However, data trends show a more complex situation.

Conventional wisdom has, for decades now, written off the daily newspaper business as the buggy-whip maker of the Twenty-First Century. And indeed, the dramatic changes and declining fortunes of the newspaper industry have reinforced that perception. There's even an article on Wikipedia: "Decline of Newspapers." On the other hand, news publishers are not ready to concede defeat, especially when the Internet has created new ways to commodify information. Let's look at the data that has, until rec...

 


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