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Online marketing plans which have recurring billing models are convenient and beneficial to both consumers and marketers but be aware that in the wake of the booming subscription-based business model a number of states are enacting or updating their laws to strengthen consumer protection. As previously reported, California's recently enacted Senate Bill 313 enhances what was already one of the most stringent auto-renewal laws in the United States. As of July 1, 2018, the revised law will now als...

 

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Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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