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Red, White, and Blue: How Wine Subscription Businesses Are Striving to Meet New Demand While Fighting Archaic State Laws and Regulations

A favorite of Millennial connoisseurs, wine is growing in popularity, even sipping at beers market share like a taster sampling a fine vintage.

Source: Bigstock

Wine consumption is still only a fraction of the beer market, but the longtime favorite is losing market share to the 9,000-year-old upstart of fermented beverages. A new generation is developing a discerning palate and showing a preference for wine. Sales are up and a couple dozen companies have emerged to offer the beverage to consumers who want to try new and unusual wines on a regular basis. A FULL-BODIED GLASS OF GROWTH In short, the wine business is flourishing. Conside...

 

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