October 25, 2017

Publishers Test Subscriptions for Instant Articles for Android

After months of speculation, Facebook is finally testing subscriptions for Instant Articles, starting with a version for Android devices. Facebook will roll out testing to a small group of publishers in the U.S. and Europe over the next few weeks, starting with a version for Android. Facebook said it hopes to expand testing to other publishers soon. For now, the subscription option is only being tested via Android, which helps publishers avoid the so-called Apple tax of 30 percent that Apple gets from in-app sales.

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What It Takes To Build A Million $ Experiment

A few years ago, House of Kaizen created an experiment that unlocked 4-million-dollar incremental revenue over a year for a subscription client. Since then, they have replicated this winning formula multiple times driving incremental growth for numerous clients. Mathilde Boyer shares the key principles to their winning formula that they apply to get there.

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