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Why Do Email Subscribers Unsubscribe? (And What to Do About It)

Heres what the latest research reveals about how to keep users from opting out.

Source: Bigstock

Despite the power and ubiquity of texting and posting on social media, email remains a dominant force in our lives. We read email when we are bored, when we are eating, and when we are using the rest room:  

(Source: Adestra via Statista) We check our email often:

(Source: Magnetic and Retail Touchpoints via Statista) According to Radicati Group (hat tip, Lifewire), as of February 2017, around the globe, 269 billion email messages are sent per day. That's up from 205 bi...

 

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