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How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money
Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand
Last week media company Meredith Corp. (NYSE: MDP), owner of brands like Family Circle, Better Homes and Gardens and Martha Stewart Living, posted record financials
Since the AMEX-COSTCO “divorce”, many recurring merchants have been proactive reaching out to customers to mitigate its impact since American Express cards operate separately from
Subscription businesses: learn about paywall strategies, lessons from Pokmon Go, how to leverage Net Promoter Scores and more in this weeks Five on Friday.
Five on Friday this week explores growing digital subscriptions, a new take on fantasy sports leagues, new product development, effective survey construction and customer service
Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT®
When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a
Five-on-Friday this week explores the best app builders for subscription businesses, how to innovate inside large corporations, product innovation misconceptions, use of Snapchat Discover, and
Time Inc. reports growing pains with its second quarter financials for the year. Total revenue only dropped $4 million, while digital advertising revenue soared and
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