Trial Offers: Five Legal Issues to Consider Before Offering Them

How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage

How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product....

Home » Trial Offers: Five Legal Issues to Consider Before Offering Them

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Filed in Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Operations, Consumer Media and Publishing, Data and IoT, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, News, Newsletters, Paywall, Product Development, Regulation and Compliance, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com