Trial Offers: Five Legal Issues to Consider Before Offering Them

How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product....

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