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February 27, 2017

When Do Your Subscribers Transform Into Lifetime Members of Your Vibrant Tribe?

Auto-renew Subscription, Controlled Circulation, Free Subscription, Freemium, Gift Subscriptions, Invoiced Subscription, Memberships, News, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Every subscriber has a retention point that is the moment in time when they become subscribers for life. When a group reaches this retention point, 70% to 80% become subscribers for life. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses retention points and why moving your businesss retention point earlier in your subscriber lifecycle is the key to long-term growth.

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QuickBooks Online Subscriptions Grow 49 Percent in Q2 2017

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, FInance, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscription Apps /

Last Thursday Intuit (NASDAQ: INTU) announced its 2017 second quarter results for the period ended January 31, 2017. Intuit reported revenue of $1.016 billion, a 10 percent increase over the same period last year. It also announced that QuickBooks subscribers grew by 49 percent in the second quarter to more than 1.87 million subscribers, including 61 percent growth in online subscriptions outside the U.S. including the U.K., Canada and Australia. QuickBooks Online now has approximately 370,000 subscribers internationally.

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