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When Do Your Subscribers Transform Into Lifetime Members of Your Vibrant Tribe?

Understanding Your “Retention Point”

Source: Bigstock

Since completing the Boston Marathon last April I'm often asked, "When is your next marathon?" "My next marathon is going to be a Netflix binge-watching marathon" is my current answer. "With all of our training, my wife and I fell behind on our binge watching of the new season of Orange Is the New Black." Have you ever wondered what makes a show binge-worthy versus a show you watch only once and move on? I was fascinated by Netflix data published by Wired magazine that shows ...

 

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Robert Skrob

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