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Use “Engagement Tripwires” to Assimilate New Members and Increase Retention

Leave a Comment / Memberships, News, Subscriber Only, Subscriber Retention /

When you think about how you get members fully engaged, do you have a tripwire that moves them to take their first steps to use their membership? What are the first 3-5 actions you want new members to take and that will help them use their membership? Scott Whittaker, Subscription Insider Guide to Membership Strategy and founder of Scott Whitaker Consulting, explains how to move beyond welcoming a new member and actually guiding them into their membership.

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Developing Content for Your Members That Keeps Them Engaged

Leave a Comment / Memberships, News, Product Development, Subscriber Acquisition, Subscriber Only /

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through a 3-step exercise to help your membership organization create an effective content system: a catalog, categories, and a calendar.

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Got Members? Here’s How To Develop Great Content to Keep Your Members Engaged

Leave a Comment / News, Subscriber Only /

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. It sounds good, but where do you start? How do you maintain a solid content strategy? Scott Whitaker, Subscription Insider Guide to Membership Strategy explains.

Got Members? Here’s How To Develop Great Content to Keep Your Members Engaged Read More »

How to Assimilate Your New Members (So They Stay for the Long Haul!)

Leave a Comment / Auto-renew Subscription, Customer Service, Free Subscription, Freemium, Invoiced Subscription, Memberships, Metered Subscription, News, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Business Marketing /

Convincing people to become a member of your program is one thing. Getting them involved and turning them into a fully engaged member is something quite different. In this article, we will dive into the wonderful world of assimilating your members. How Does It Work? Scott Whitaker, Subscription Insider Guide to Membership Strategy, explains.

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How to Save Yourself Stress, Time, Energy, and Money in Your Membership Business

Leave a Comment / Business Operations, Business Strategy, Memberships, News, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Have you ever felt like something is missing in your membership business? For some reason, you cant see the trees for the forest, but youre not sure why. You get overwhelmed, clients are displeased, and your business is staying afloat rather than moving in the right direction. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through 7 systems to help you understand how to get your business moving.

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