June 8, 2017

Meal Delivery Subscription Service Blue Apron Filed for an IPO

On June 1, mail delivery subscription service Blue Apron filed an S-1 form with the U.S. Securities and Exchange Commission (SEC), indicating its intention to take the company public as soon as possible after the request for an IPO has been approved. Goldman Sachs is leading the public offering. Blue Apron, which will use the ticker symbol APRN on the New York Stock Exchange, has not said how much it hopes to raise through the IPO, nor has it priced its shares or how many shares it plans to sell. According to Business Insider, Blue Apron has raised close to $194 million in funding and was last value around $2 billion.

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Interesting Times for ePublishing: Chaos, Creativity, and Competition

As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple directions. Prospects for revenue growth are not bright, and will not brighten unless publishers find ways not just to cope with technology challenges, but to transform them into strengths.

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