Most subscription company owners and managers tell me they've already built a new member onboarding program and it didn't improve their subscriber churn rate. Yes, almost all of my clients, before they met me, had spent a lot of time and energy creating new member orientations, scripting their new member path, and getting their customers engaged. But few had seen their retention improve. Unfortunately, new subscriber member onboarding isn't as simple as writing a welcome message. I am happy to s...
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