The technology now exists to offer fast broadband mobile data subscription service to every human on the planet. Elon Musk says hell make it happen before 2024, and if he doesnt, someone else will soon enough. Then what?
Global Data: The Coming Age Of Worldwide Internet Service Read More »
$100 billion in global revenue is a big pie, and when you cut that pie into slices, its a mess of alphabet soup inside. Heres a look at CRM, SCM, ERP, HCM, and the rest of the letters that spell SaaS.
SaaS 101: The Data Behind The Acronyms Read More »
The future is bright for e-books. Market penetration is rising. Young people are embracing the medium. Indie publishers are embracing digital business models. But there are challenges that the industry has yet to resolve, and as a result, growth has stopped as the industry has reached a plateau.
The Changing Face Of E-Book Publishing And Subscription Services Read More »
Technology has overturned business models and revolutionized the way we enjoy music maybe more than it has any other form of entertainment. That revolution continues to shake up music makers and distributors. But the universal human yearning to listen means that opportunity will be there, somehow. The recording industry seems to be finding that opportunity in anywhere-anytime music, especially on a subscription basis.
How Subscription Streaming Services May Yet Save The Music Industry Read More »
When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers.
Why Do Email Subscribers Unsubscribe? (And What to Do About It) Read More »
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to support a brand or cause they love. Or to get exclusive content. Our latest trend report takes a close, research-based look at these and other factors that make subscribers smile to see your email.
Email Growth and Retention: Data-Based Tips To Keep Subscribers Happy Read More »
What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise? And that merchandise has broad appeal for everyone from Millennials to Seniors? The beauty box subscription market is ready for growth.
Beauty Boxes: The Cosmetics Subscription Business Is Looking Good Read More »
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely to want experiment with new tastes, making them ideal potential customers for subscription wine clubs. But outdated blue laws make it hard for retailers to ship wine across state lines. Heres how online wine merchants are satisfying the demand while working through (and around) the regulatory bottlenecks.
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.
Slow Churned: How To Target Retention Efforts So They Don’t Backfire Read More »
