Beauty Boxes: The Cosmetics Subscription Business Is Looking Good

With one high-profile corporate acquisition complete and another in talks, the beauty box subscription business is at an intersection of demographics, opportunity, and consumer demand.

What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise? And that merchandise has broad appeal for everyone from Millennials to Seniors? The beauty box subscription market is ready for growth.
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