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Beauty Boxes: The Cosmetics Subscription Business Is Looking Good

With one high-profile corporate acquisition complete and another in talks, the beauty box subscription business is at an intersection of demographics, opportunity, and consumer demand.

Source: Bigstock

Earlier this month, GlossyBox was acquired by The Hut Group, a UK-based e-commerce platform player that already operates several subscription box brands. And Birchbox -- arguably the company that launched the entire subscription box business model -- is reportedly in talks with Wal-Mart and other companies. This surge of deal-making is not coincidental; this slice of the subscription box industry is set for expansion, and retail giants are jumping in, either with their own ve...

 

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