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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
Streaming wars heat up

Apple TV+ and Paramount+ Consider Bundling Services in a Bid for Streamlined Entertainment

Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News /

In a rapidly evolving entertainment landscape, major players like Apple and Paramount are deliberating on a potential collaboration focused on streamlining costs, minimizing churn, and signaling a new trend in the streaming industry.

Apple TV+ and Paramount+ Consider Bundling Services in a Bid for Streamlined Entertainment Read More »

Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC to Host Virtual Live-Stream Hearing on Proposed “Click to Cancel” Rulemaking

News, Regulation and Compliance /

The Federal Trade Commission (FTC) announced a virtual hearing set for January 16, 2024, aimed at addressing concerns surrounding its proposed “Click to Cancel” provision, announced by the FTC on March 23, 2023. The initiative is part of an overarching review of amendments to the Negative Option Rule, 

FTC to Host Virtual Live-Stream Hearing on Proposed “Click to Cancel” Rulemaking Read More »

Five light bulbs hanging on strings on blue background

Five on Friday: Insights to Drive Business Growth, Marketing Innovations, and Consumer Trends

Business Media and Publishing, Business Operations, Business Services, Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Memberships, News, Product Development, Research and Benchmarks, Revenue and Sales, Subscriber Acquisition, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing /

Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy, and Meta’s ad-free version of Facebook and Instagram in the EU.

Five on Friday: Insights to Drive Business Growth, Marketing Innovations, and Consumer Trends Read More »

Mastering Dunning: A Vital Guide to Optimize Payment Recovery

Payment Processing, Start Here, Subscriber Only, Subscriber Retention /

Demystify subscription business dunning: from historical origins to cutting-edge strategies. Learn how optimized dunning practices can enhance payment recovery and nurture positive customer relationships in subscription-based businesses for sustained growth and profitability.

Mastering Dunning: A Vital Guide to Optimize Payment Recovery Read More »