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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
Hand holding a smartphone with Snapchat logo on yellow background with Snapchat logo

Snapchat’s Social Subscription Experiment: Testing the Waters with ‘Friends and Family Plan’

AI, Auto-renew Subscription, Business Strategy, Consumer Services, Direct-to-Consumer, Industry Announcements, Memberships, News, Subscription Apps /

In a strategic move to broaden its subscription program, Snapchat is reportedly in the early phases of testing a “Friends and Family Plan.”

Snapchat’s Social Subscription Experiment: Testing the Waters with ‘Friends and Family Plan’ Read More »

Game On: YouTube TV’s Remarkable Growth Spurt Propelled by NFL Sunday Ticket Dominance

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Research, Research and Benchmarks, Revenue and Sales /

In the rapidly evolving realm of cord-cutting and digital pay TV, YouTube TV has emerged as Google’s fastest-growing product, witnessing a remarkable 48% surge in subscribers.

Game On: YouTube TV’s Remarkable Growth Spurt Propelled by NFL Sunday Ticket Dominance Read More »

newspapers stacked on a desk

Exploring Subscriptions: Nokia Patents, Secret Algorithms, AdSense Per Impression Payments, More

Business Media and Publishing, Business Services, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News, Subscription Apps, Subscription Boxes /

Our weekly headline round-up, carefully curated for you. We cover Nokia’s patent push, a secret algorithm yielding over $1 billion, per-impression AdSense payments coming in 2024, to Shopify earnings, a strategic partnership between JP Morgan and Billingplatform, and more.

Exploring Subscriptions: Nokia Patents, Secret Algorithms, AdSense Per Impression Payments, More Read More »

Five on Friday: Google’s Major SEO Update, NYT’s Milestone, YouTube’s Global Move, and More

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, Magazines, Memberships, News, Newsletters, Pricing, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

Five on Friday this week spotlights next week’s Google’s Reviews Update, NYT’s Subscriber Surge, YouTube’s Price Shift, the U.S. Department of Justice unveiling Google’s search ranking secrets and the forces behind rising streaming prices.

Five on Friday: Google’s Major SEO Update, NYT’s Milestone, YouTube’s Global Move, and More Read More »

FTC and Florida Reach Settlement with Chargebacks911 to Cease Deceptive Practices

Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Magazines, News, Payment Processing, Subscription Apps, Subscription Boxes, Subscription Gaming /

The lawsuit exposed a series of deceptive practices employed by Chargebacks911 to prevent consumers from successfully winning chargeback disputes.

FTC and Florida Reach Settlement with Chargebacks911 to Cease Deceptive Practices Read More »

Magazines stacked accordian style on a desk

Condé Nast Cuts 5% of Workforce and Pivots Focus to Subscriptions and E-commerce

Business Strategy, Consumer Media and Publishing, Consumer Services, Magazines, News, Newsletters, Subscription Apps /

Condé Nast is making significant workforce cuts by laying off approximately 5% of its employees, amounting to roughly 270 people. This decision comes as the company reevaluates its direction and undergoes a transformation in response to the changing landscape of the media industry.

Condé Nast Cuts 5% of Workforce and Pivots Focus to Subscriptions and E-commerce Read More »