TNA Wrestling, formerly known as IMPACT Wrestling and a division of Anthem Sports Group, is joining forces with Endeavor Streaming. The collaboration heralds the launch of TNA+, a new subscription streaming service designed for wrestling enthusiasts set to debut on January 5.
TNA+ will offer a rich, interactive, and comprehensive wrestling entertainment experience to its subscribers, combining classic and new content with innovative digital features. The service will be accessible across various platforms, including mobile devices, streaming platforms, and connected devices, offering an enhanced user interface and functionality.
Subscribers can look forward to a wide array of offerings:
- Access to TNA’s Full Archive: A vast collection of matches, events, and historic wrestling content.
- Weekly TV Shows and Pay-Per-View Events: Stream TNA’s flagship weekly TV show and tune into exciting pay-per-view events.
- Exclusive Original Content: Unique content including wrestler-created series, offering deeper insights into TNA Wrestling.
- Interactive Opportunities with Stars: Engage with some of TNA’s top wrestlers, creating a more engaging community.
In terms of subscriptions, TNA+ introduces two tiers:
- The “Special Attraction” membership, priced at $9.99 monthly or $95.99 annually, includes the complete TNA/IMPACT Wrestling library and special PPV programming, excluding four major annual events.
- The “World Championship” tier, at $219.99 per year, encompasses all offerings of the Special Attraction tier plus the four major PPV events.
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming, remarked, “Wrestling fans are some of the most passionate in the world of sports and entertainment. TNA+ is the perfect ‘always-on’ personalized OTT service to help TNA build a deeper relationship with its global audience. We’re looking forward to delivering the best streaming experience for wrestling fans.”
TNA Wrestling President Scott D’Amore also expressed his enthusiasm: “We look forward to continuing to provide our fans with the absolute best in new, classic, and exclusive professional wrestling content, available to them anywhere, anytime, on their favorite devices, when TNA+ launches on January 5.”
INSIDER TAKE
This partnership symbolizes a growing trend in niche subscriptions. TNA’s collaboration with Endeavor Streaming shows a strategic focus on expanding its digital presence and enhancing direct-to-consumer offerings. The dual-tier subscription model caters to diverse consumer preferences, potentially elevating TNA’s market presence and revenue streams. The main challenge will be competing for a share of consumers’ wallets, but given the passion inherent in wrestling fandom, TNA+ has the potential to exceed expectations.
