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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
https://www.ft.com/content/25bc7e49-eb8a-4e67-9a05-b38b0af9819b

WhatsApp to Introduce Ads and Paid Subscriptions in Major Monetization Shift

Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Industry Announcements, News, Paywall, Subscription Apps /

Meta will begin showing ads in the Updates tab and launch paid channel subscriptions—marking the first time WhatsApp monetizes with ads or user-paid features.

WhatsApp to Introduce Ads and Paid Subscriptions in Major Monetization Shift Read More »

Disney to Finalize Hulu Buyout by July 24 After Arbitration Sets Final Price at $438.7 Million

Business Model, Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Mergers and Acquisitions, News /

Disney’s total payment for Comcast’s one-third stake in Hulu now exceeds $9 billion, as the streaming giant moves toward full operational control by late July.

Disney to Finalize Hulu Buyout by July 24 After Arbitration Sets Final Price at $438.7 Million Read More »

Inside WBD’s Corporate Split: A Strategic Playbook for Subscription Growth

Business Operations, Business Strategy, Case Studies, Direct-to-Consumer, Entertainment and Streaming, Mergers and Acquisitions, Start Here, Subscriber Only /

Warner Bros. Discovery isn’t just breaking up—it’s reorganizing for growth. Here’s what subscription executives can learn from their structural reset.

Inside WBD’s Corporate Split: A Strategic Playbook for Subscription Growth Read More »

Warner Bros. Discovery to Split Into Two Companies, Assigns Bulk of Debt to Linear TV Business

Business Strategy, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Mergers and Acquisitions, News /

Move separates declining pay-TV assets from streaming and studio operations as company prepares to restructure billions in debt and focus on long-term digital growth

Warner Bros. Discovery to Split Into Two Companies, Assigns Bulk of Debt to Linear TV Business Read More »

Venice, Italy - October 12, 2019: Sign Of Disney Store. Disney I

Disney Cuts Hundreds in Latest Round of Layoffs Amid Streaming Shift and Cost Discipline

Business Operations, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

Targeted layoffs hit marketing, TV, and finance teams as Disney streamlines operations and doubles down on profitability in its subscription-driven future.

Disney Cuts Hundreds in Latest Round of Layoffs Amid Streaming Shift and Cost Discipline Read More »