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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

European Commission Fines Apple $2 Billion for Anti-Competitive Practices Following Spotify Complaint

Business Strategy, Industry Announcements, News, Payment Processing, Regulation and Compliance, Subscription Apps /

Ruling underscores stringent EU stance on digital market competition, spotlighting the tensions between Apple’s App Store policies and music streaming services.

European Commission Fines Apple $2 Billion for Anti-Competitive Practices Following Spotify Complaint Read More »

Concept of grouping people into cohorts

Driving Subscriber Growth: How to Transform Subscription Marketing into a Profit Engine

Assocations, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, FInance, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Learn how to acquire subscribers profitability, to not only sharpen marketing focus, but also enhance your business’s financial health.

Driving Subscriber Growth: How to Transform Subscription Marketing into a Profit Engine Read More »

Five on Friday:  Subscription Trends, Data Marketing, Sports Streaming 

Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, SaaS and Cloud Services, Subscription Apps, Subscription Boxes /

Explore subscription failures, data marketing shifts, the challenges of sports streaming, the influence of AI on search traffic, and rising costs of streaming.

Five on Friday:  Subscription Trends, Data Marketing, Sports Streaming  Read More »

Federal Judge Allows Class Action Against Amazon’s Subscription Renewals to Proceed

Business Operations, Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps /

Ruling serves as a crucial reminder for all subscription-based businesses about the importance of compliance with both federal and state auto renewal laws.

Federal Judge Allows Class Action Against Amazon’s Subscription Renewals to Proceed Read More »

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