Diane Pierson

This third article our series Getting Your Product Out the Door: Product Development Basics goes beyond the product owner relationship and covers other roles and development methodologies you should know to be successful in product management.

This fourth article in our series Getting Your Product Out the Door: Writing Requirements expands on the actual product build, including writing requirements, prioritizing features and testing. Includes detailed templates and tips on how to perform the critical role product owner in each of these phases.

This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors. Your service providers and vendors performance can have a direct impact on your own success — they are an extension of your brand and business, so you need to choose wisely and manage them well.

This sixth-and-final article in our series Getting Your Product Out the Door: Feature Prioritization, Testing and Launch explores the tough decisions necessary when development bumps up against deadlines and you need to pare down to the essentials. Also detailed is what you can expect during product testing and what your responsibilities are as product owner. And, of course – launch!

This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why its so important to your business.