Diane Pierson

Articles

Building Customer-Focused Products: Customer Surveys Done Right

Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Building Customer-Focused Products: How to Prioritize Actions Based on Research

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.

Building Customer-Focused Products: Market Segmentation

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this part of the series, Diane Pierson walks through a primer on market segmentation.

The Definitive Guide to Secondary Market Research Sources

Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.

Getting Your Product Out the Door: What is Product Development?

This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development, defines the role of product owner and its importance to the organization and details the elements of new product development.

Getting Your Product Out the Door: Sourcing and Vendor Relations

This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors. Your service providers and vendors performance can have a direct impact on your own success -- they are an extension of your brand and business, so you need to choose wisely and manage them well.