Diane Pierson

Articles

Getting Your Product Out the Door: What is Product Development?

This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development, defines the role of product owner and its importance to the organization and details the elements of new product development.
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Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Getting Your Product Out the Door: Sourcing and Vendor Relations

This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors. Your service providers and vendors performance can have a direct impact on your own success -- they are an extension of your brand and business, so you need to choose wisely and manage them well.

Getting Your Product Out the Door: Writing Requirements

This fourth article in our series Getting Your Product Out the Door: Writing Requirements expands on the actual product build, including writing requirements, prioritizing features and testing. Includes detailed templates and tips on how to perform the critical role product owner in each of these phases.

Building Customer-Focused Products: Tracking Your Competition

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.

Building Customer-Focused Products: Why Do Market Research?

This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why its so important to your business.