Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

New York Times to Invest $50 Million in Global Digital Expansion

Over the next three years, the New York Times (NYSE: NYT) will invest more than $50 million to grow its international digital audience and increase international revenue, the company announced yesterday. In a memo to employees, Times’ publisher Arthur Sulzberger Jr., CEO Mark Thompson and executive editor Dean Baquet explained the move: “Because our digital report is still designed and produced mainly for a U.S. audience, we have not come close to realizing our potential to attract readers outside our home market. We are confident this will be a down payment on a new era of international growth for our company…”

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Gannett Completes Purchase of Journal Media Group with Blessing from DOJ

Last Friday Gannett Company, Inc. (NYSE: GCI) announced it had completed the purchase of Journal Media Group (NYSE: JMG) upon receiving approval from the U.S. Department of Justice (DOJ). Gannett acquired the Journal Media Group’s 15 daily newspapers and related digital assets. According to an October 2015 announcement about the pending purchase, Gannett would also acquire 18 weekly newspapers and add circulation totals of 675,000 from dailies and 950,000 from Sunday papers as part of the deal. In addition, Gannett will gain more than 10 million unique digital domestic visitors each month.

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Facebook Now Allows Publishers and Influencers to Post Branded Content

Last Friday Facebook announced updates to its branded content policy, allowing verified Facebook Pages to share branded content on the social media network. The revised policy allows publishers to use branded content mentioning a third party product, brand or sponsor within text, photos, videos, Instant Articles, links, 360 videos and Live videos.

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LinkedIn Spends $59 Million on Singapore Data Center to Support Asia Pacific Growth

Last week LinkedIn (NYSE:LNKD) announced its $59 million investment in a 23,500-square-foot data center in Jurong, Singapore to support the company’s growing traffic in the Asia Pacific region. This is the company’s sixth data center, and the first on international soil. Its other data centers are located in the United States.In its April 6 statement, LinkedIn said the new data center will improve speed and reliability of services to more than 85 million members in the Asia Pacific area, including more than 16 million members in Southeast Asia, 34 million in India and 7 million in Australia.

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The Boston Globe Reimagines Its Future to Forge a Sustainable Future

Last week Boston Globe editor Brian McGrory sent staff an internal memo saying the news organization needed to reinvent itself to stop “irreversible revenue declines.” Journalism professor Dan Kennedy reproduced the memo on his Media Nation website. Most recently, the Boston Globe has focused its efforts on STAT, a new health and life sciences news site launched in 2015. It also reluctantly released Crux, a Catholic news outlet launched in 2014, because it wasn’t financially viable. Crux has since been taken over by the Knights of Columbus.

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Weekly Subscription News Round-up for April 8

In this week’s subscription news, Trinity Mirror says brands should create likable ads to solve ad blocking crisis, Postmates launches a subscription delivery service, and Apple News is using Twitter to bring new readers. In addition, we’ve got stories on subscription pricing, renewals, SaaS, recurring revenue, and conversions.

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Etsy Adds Fourth Seller Service, Pattern, Using a Subscription Model

This week Etsy announced the launch of Pattern, a month-to-month seller service that helps Etsy sellers create their own custom websites outside of their Etsy shop. It is the fourth seller service launched by Etsy, and the first that utilizes a subscription model. Etsy designed Pattern to help its sellers to better promote and market their businesses.

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Medium Adds Suite of Monetization Tools for Publishers

Earlier this week digital publishing platform Medium announced that it is now offering revenue opportunities to select publishers, including a monthly subscription option, advertising through promoted stories, sponsored content through native advertising, and member-supported publishing. “We’re inviting the world’s leading publishers to apply to be part of the Medium revenue beta group. By taking part, you’ll access all-new monetization tools to support your writing so you can focus on moving thinking forward,” said Medium.

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Updates from SoundCloud, WWE, Microsoft and more

Periodically, we like to give updates on stories we’ve covered in the past to let you know what’s new and different in the subscription world. Today’s update includes subscription news from SoundCloud, WWE, Microsoft, Starz, Jukely, Microsoft Outlook and the New York Times.

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Men’s Health Jumps on the Subscription Box Bandwagon with Box Just for Men

Men’s Health, the world’s best-selling men’s magazine, is jumping on the subscription box bandwagon, reports WWD. The quarterly box will include a selection of fitness, food, tech and grooming products for men. This will be in addition to Men’s Health’s other offerings which include a website, print magazines, books, and events. With 13 million readers, Men’s Health, a Rodale-owned publication, might be onto something.

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