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In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content
When it comes to marketing, almost nothing can surpass “coolness.” While trends vanish, and hip is for hipsters, coolness can cut through almost any demographic.
Amazon is looking to become the Netflix of e-books by launching a subscription service to e-books for an annual fee, reports The Wall Street Journal.
Think people won’t pay for content that is already available for free on the Internet? Sure they will. This example from Ars Technica is fascinating:
Amazon’s e-book reader the Kindle holds 67% of the e-book reader market share with Nook by Barnes & Noble in a distant second with 22%
Did you hear the news today that Kindle ebooks are outselling print over at Amazon.com? We truly are in a new world. When you have
If you love direct response analytics, as all successful subscription site publishers should, Kevin Hillstrom, a former circulation and database marketing director for brands such
Although Apple debuted its iBookstore in April 2010, they sent one of the first major email promotions to their customer email list about it just
Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers’ jobs easier.
Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic
