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How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits

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Quick Overview

Since launching its web-based business in 1998, BLR -- Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates. We think other subscription sites could learn from how this niche B2B publisher optimizes its site to turn leads into sales. Target ...

 

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Minal Bopaiah

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