Louis CK’s Draws $500K Online, Making Paid Content Cool

When it comes to marketing, almost nothing can surpass “coolness.” While trends vanish, and hip is for hipsters, coolness can cut through almost any
When it comes to marketing, almost nothing can surpass "coolness." While trends vanish, and hip is for hipsters, coolness can cut through almost any demographic. It's why everyone loves TED talks and no one disses the Beatles without looking utterly foolish.Paid content is not cool. At least not yet. Those of us in the business meet skepticism and outright disdain from time to time. But comedian Louis CK's recent online success may be an inflection point…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.