Anne Holland

Articles

Why Subscription Retention Rates Slip Over Time for Newer Paywalls

Dan Burkhart of Recurly just posted a great chart showing why it's dangerous for paywalled publishers to forecast revenues based on their first year's retention rates especially if your content was originally free. Your biggest fans and long-term readers of your free content are not only more likely to convert to paying than any other audience, they are also more likely to pay for a lot longer. Old-time fan paid membership accounts tend to have fabulous…

As Many as 60% of Membership Sites & Subscription Sites Aren’t Tracking Mobile Usage… Yet

According to Omniture data (click here for chart) MLB.com's mobile viewer pageviews for just one sample evening in September rocketed far beyond PC-user pageviews. It's just one more example of what many publishers we know are calling "hockey stick growth" on the mobile viewing front. Despite this industry-wide trend, roughly 30-60% of online subscription and membership site publishers are not yet actively tracking mobile users. The percent varies depending on which niche you're in; for example,…

Why Up to 84% of Membership Site Acquisition Deals May Fall Through

According to data from a Harvard Business School publication, only 16% of signed letters of intent to buy a company in the US result in closed deals. The remaining 84% of M&A deals flounder. Why? DYP Advisors, a firm specializing in corporate and intellectual property law, says four due diligence mistakes are to blame: 1. Site sellers failing to do due diligence on the would-be buyer's operations, cultural "fit" and finances. 2. Sellers who haven't prepped their internal…

Adult Content Membership Sites Booming

In early 2010, we estimated US adult content sites were selling an estimated $4 billion per year in memberships and other recurring billing subscription plans. Given the amount of membership site launch and growth activity reported on by trade magazine XBiz.com just in the last month alone, we suspect that number is now considerably higher. For example, last Friday Private Media Group launched a new softcore membership website Glamazones.com; and, this week lesbian content specialists Girlfriends…

44.7% of SiriusXM’s Promotionally-acquired Subscribers Keep Paying

According to data-crunching from Brad Alvarez of SeekingAlpha.com, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after their promo term ended. That's a moderately high stick rate for paid content subscriptions. The most surprising data in Brad's report was that SiriusXM has a typical monthly churn rate of just 1.2-2%.That's insanely low churn. In fact, we're not sure how that's possible unless 100% of "involuntary churn" is backed out of…

How CreditRiskMonitor.com’s Internet Subscription Revenues Rose 9%

CreditRiskMonitor, an information service for corporate credit professionals, just reported a 9% year-over-year increase in online subscription revenues, when comparing 3rd quarter 2011 to 2010. Interestingly, this increase was *despite* a major shift in their marketplace which would normally lead to decreased revenues.It seems that during the depths of the recession in 2008-2009, the company's information service was most often an "impulse buy" for credit pros who desperately needed to figure out credit-worthiness in a shifting…