Hearst and Interweave to Launch Daily Deals Sites
Think Groupon and Living Social have the market cornered on daily deals or group deals sites? Think again, especially if you are a niche publisher. Companies with niche publications are rolling out their own group-buying sites this summer. In late August, Hearst, which owns Road & Track as well as Car and Driver magazines, will launch offers aimed at the male-dominated readers of these two publications. Hearst will be using a deals platform built for big…
Hearst and Interweave to Launch Daily Deals Sites Read More »
