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RFID Journal Makes 7 Figures By Mixing Paid Subscriptions, Live Events and Advertising

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Summary

In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strengths by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal's ability to convince 25% of its paying members to commit to a three-year subscription, as we...

 

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