Why Publishers Should Design for the Thumbnail… Instead of Just Squishing “Regular” Cover Art

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Although Apple debuted its iBookstore in April 2010, they sent one of the first major email promotions to their customer email list about it just this Sunday Jan 15th 2011. I guess it's tough for product managers to get their broadcast on the schedule over at the marketing department, sort of like planes jostling for runway space at an terribly busy airport. The promo was list of book cover art thumbnails, with nothing more than book name and author in text. No info blurbs, no sales copy, no rev...

 


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