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Natalie Tomasso

Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site

Case Studies, Consumer Media and Publishing, Memberships, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Discover how FamilyLink.com piggybacked on Facebook’s popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships.

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How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers

Business Media and Publishing, Case Studies, Memberships, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers’ jobs easier. See how adding video overviews of the content doubled the online conversion rate, and how a multi-track email nurturing program helped the inside sales team reduce the number of dials-to-sales by half.

How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers Read More »

Audio Content from ‘Real’ Professionals Helps Stock Trading Advice Site Stand Out in Crowded Niche

Business Strategy, Case Studies, Product Development, Subscriber Only /

Tim Bourquin, Co-Founder of TraderInterviews.com, tells Insider how his team turns interviews with “real” traders — not gurus or theorists – into subscription profits. It’s a prime example of how advice from successful peers can make compelling B2B content

Audio Content from ‘Real’ Professionals Helps Stock Trading Advice Site Stand Out in Crowded Niche Read More »

3D Avatar Chat Game Gets Users Engaged, Generates $40 Million Revenue Run Rate

Business Strategy, Case Studies, Consumer Media and Publishing, SaaS and Cloud Services, Subscriber Only /

Founded in 2004, it’s taken less than 6 years for IMVU, a 3D avatar chat game and virtual world, to become profitable with a $40 million annual revenue run rate (i.e. estimated annual revenue). The 90-employee company gets a large chunk of that revenue by selling virtual currency to 50 million registered users, including subscribers and non-subscribers. This case study outlines how they do it.

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