Quick Overview Since 2006, Demand Metric has been steadily building a subscriber base of professional marketers by offering downloadable business tools, templates, checklists, and calculators. The site's hybrid sales model uses online offers to convert visitors into monthly memberships, while an inside sales team targets mid-sized enterprises for group subscriptions. Check out how they use multiple email nurturing tracks to find high-quality leads for the sales team, and how the addition of vide...