Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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We love this onboarding email for one big reason — it’s ultra-personal. That’s conveyed not only by the From name of a real live person,
Netflix has 1.5 million paying subscribers in the UK, according to Q2 reports released by the company, and may be edging closer to 2 million
So here’s my favorite retention tactic of all time, as executed by Aweber (but which every subscription site should be using if they can). When
The Street, a subscription website covering Wall Street and the financial sector, generated $13.5 million in revenue in the second quarter of 2013. That’s an
Many digital publishers and subscription sites sell group subscriptions and site licenses based on the number of seats or users, which makes sense. But TV
So here’s the perfect example of why you should never blindly follow “industry leaders.” Google recently sent a renewal notice to someone on our staff
Paying subscribers aren’t the only ones who need onboarding — so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
I’ve previously written about how open-access laws in the UK and US are threatening some subscription site businesses, while other uses of open-access (such as
Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how
As I wrote last week, Newsweek’s botched digital transition has put the legacy publication back on the auction block. But that botched transition was preceded
