Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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So here’s the perfect example of why you should never blindly follow “industry leaders.” Google recently sent a renewal notice to someone on our staff
Paying subscribers aren’t the only ones who need onboarding — so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
I’ve previously written about how open-access laws in the UK and US are threatening some subscription site businesses, while other uses of open-access (such as
Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how
As I wrote last week, Newsweek’s botched digital transition has put the legacy publication back on the auction block. But that botched transition was preceded
While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics
A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But did
A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as usual”
A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to speak
For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their conversion
