August 14, 2013

So here’s my favorite retention tactic of all time, as executed by Aweber (but which every subscription site should be using if they can). When a subscriber’s credit card is due to expire in 30 days or less, Aweber creates an on-site reminder that asks subscribers to update their credit card number. This is great because people are already on the site — there’s no need to click links or log on or call anyone. Click to…