August 8, 2013

How Unlimited User Registration Can Increase Site License Retention and Revenues

Many digital publishers and subscription sites sell group subscriptions and site licenses based on the number of seats or users, which makes sense. But TV Sports Markets found a great retention and upsell tactic by choosing not to limit user registration based on the number of seats sold. Confusing? Let’s walk you through their sales methodology. First, TV Sports Markets is a PDF publication covering the broadcast rights market for worldwide sporting events — and it’s available…

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TV Sports Markets Generates 7-Figures with Group Subscriptions to PDF Newsletters

TV Sports Markets (TVSM) started a newsletter business in 1997, and has been able to thrive while transitioning to a digital-only (PDF) edition in 2008. Chief Executive Julian Turner spoke with us about how the TVSM generates 7-figure revenues by selling only group subscriptions –despite having a less than optimized site. Plus, learn about TVSM’s tiered pricing system, how it adds subscribers by data-mining its existing subscriber base, and its plans to adapt to market changes. This is a great Case Study for any B2B sites looking to sell more group subscriptions or create a lucrative PDF e-newsletter business.

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