How Unlimited User Registration Can Increase Site License Retention and Revenues
Many digital publishers and subscription sites sell group subscriptions and site licenses based on the number of seats or users, which makes sense. But TV Sports Markets found a great retention and upsell tactic by choosing not to limit user registration based on the number of seats sold. Confusing? Let’s walk you through their sales methodology. First, TV Sports Markets is a PDF publication covering the broadcast rights market for worldwide sporting events — and it’s available…
How Unlimited User Registration Can Increase Site License Retention and Revenues Read More »