At first glance, this may seem like a loyalty gift campaign by LinkedIn. As such, we like the overall layout, typeface and design -- it's easy to skim and gives that warm and fuzzy feeling. However, by giving away a chapter of the CEO's new book, it feels more like a promotional email to subscribers. And bait-and-switch is never good (it's an emotional turn-off for all but the most emo of us). Also, the "first million" members doesn't feel terribly exclusive -- perhaps just loyal members? Or all...