Case Study Lessons: When Open-Access is a Great Marketing and Retention Tactic

I’ve previously written about how open-access laws in the UK and US are threatening some subscription site businesses, while other uses of open-access (such
I've previously written about how open-access laws in the UK and US are threatening some subscription site businesses, while other uses of open-access (such as after a natural disaster) can create great PR opportunities. But Vet Visuals International, a streaming video and e-learning site for veterinarians, is using open-access to build customer loyalty among students. Specifically, the site gives free access to any veterinarian student in their last two years of vet school. Publisher Andre Romjin said…...

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