August 29, 2013

3 Advanced Retention Tactics for Subscription Renewal Emails

Leave a Comment / News, Subscriber Acquisition, Subscriber Retention / Minal Bopaiah

Earlier this week, I wrote about three great tips for mobile-optimized emails, an important topic for any subscription content site since email is the most cost-effective way to acquire new subscribers, according to our 2013 Online Subscription Benchmark Report. But email is almost more important when it comes to retention marketing (with one great on-site exception). That’s why we thought this renewal email from Carbonite was so effective — it had three advanced tactics that subscription…

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Carbonite Effectively Uses Supporting Copy Below CTA to Retain Subscribers

Leave a Comment / Sample Library, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Subscription Insider

In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber reminder…

Carbonite Effectively Uses Supporting Copy Below CTA to Retain Subscribers Read More »

Dropbox Reminds Annual Subscribers with Pithy Copy, and an Updated Look

Leave a Comment / Sample Library, Subscriber Only / Subscription Insider

We’ve featured the strength of Dropbox emails before, and their renewal reminder is just as strong because of it’s pithy copy and easy-to-skim text…

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GetVero Onboards New Subscribers with Personal Email Sent from iPhone

Leave a Comment / News, SaaS and Cloud Services, Sample Library, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Subscription Insider

We love this onboarding email for one big reason — it’s ultra-personal. That’s conveyed not only by the From name of a real live person, but by the fact that it says it was sent from the person’s iPhone!

GetVero Onboards New Subscribers with Personal Email Sent from iPhone Read More »

LinkedIn Engages Existing Subscribers the RIGHT Way

Leave a Comment / Sample Library, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Subscription Insider

Before LinkedIn went public, it admitted it needed to do a better job of engaging subscribers. Here’s their initial remedy to that problem (and not a bad one for others to copy)…

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LinkedIn Engages Existing Subscribers the WRONG Way (But Not a Bad Cross-Sell Example)

Leave a Comment / Sample Library, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Subscription Insider

At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell campaign and a retention campaign you should avoid…

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Marketing Profs Onboards New Subscribers with Bulleted List

Leave a Comment / Sample Library, Subscriber Only / Subscription Insider

We love lists! And your subscribers do, too! They’re easy to read and let new subscribers peruse their options. That’s why we like this example from Marketing Profs for its Pro Members.

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Cricket Struggles to Onboard Young Digital Readers and Gift Recipients

Leave a Comment / Sample Library, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Subscription Insider

We love the idea of getting digital readers when they’re young, and even encouraging parents and adults to give a digital magazine as a gift to youngsters. The problem for Cricket magazine, however, is that their onboarding is sure to lose them subscribers…

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Foreign Affairs Sends Email to Register Users

Leave a Comment / Sample Library, Subscriber Acquisition, Subscriber Only / Subscription Insider

Many legacy publications are faced with the Herculean task of converting print subscribers into digital ones. The email blast below, sent by Foreign Affairs, is a great example of how to get audiences engaged with your website and digital content.

Foreign Affairs Sends Email to Register Users Read More »

Zapier Gives Trial Subscribers Time with CEO via Google Hangout

Leave a Comment / Sample Library, Subscriber Acquisition, Subscriber Only / Subscription Insider

Savvy subscription marketers aren’t afraid to wake “sleeper” accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how Zapier “woke” them up during their trial…

Zapier Gives Trial Subscribers Time with CEO via Google Hangout Read More »

Insight to drive subscription growth

August 29, 2013

3 Advanced Retention Tactics for Subscription Renewal Emails

Carbonite Effectively Uses Supporting Copy Below CTA to Retain Subscribers

Dropbox Reminds Annual Subscribers with Pithy Copy, and an Updated Look

GetVero Onboards New Subscribers with Personal Email Sent from iPhone

LinkedIn Engages Existing Subscribers the RIGHT Way

LinkedIn Engages Existing Subscribers the WRONG Way (But Not a Bad Cross-Sell Example)

Marketing Profs Onboards New Subscribers with Bulleted List

Cricket Struggles to Onboard Young Digital Readers and Gift Recipients

Foreign Affairs Sends Email to Register Users

Zapier Gives Trial Subscribers Time with CEO via Google Hangout

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